Supporting emerging artistic and professional talent is at the heart of Mundial Montréal’s mission.
We are pleased to continue our mentorship program in 2026. In order to encourage exchange and knowledge-sharing in a setting that fosters meaningful discussion, spots remain limited.

From August 28 to October 16, 2026, a series of free online sessions will be offered: 6 for industry professionals and 2 reserved for artists from the official selection.

To take part in the mentorship program, please register now with a PRO or PRO Essentiel 2026 pass. The first 20 people to express interest will be selected.

Deadline: August 15 at 11:59 PM. Hurry—spots are limited.
Register now!

SESSION #1: Ann MacKeigan (CompassMedia)
📅 August 28, 2026 – 11 AM
Media approaches – Defining your story and media strategy

This workshop is designed to help musicians feel more confident and comfortable talking about themselves in media interviews, panels, and public conversations.
Find out what works for Media – beyond your press kit – how to build and tell your story, and how to be a “great guest” for media interviews. Learn best practices to prepare for meeting the press, and see how these skills can also enhance your performance on stage.

This session will help you own your story and connect more deeply with any audience.

SESSION #2: Mathilde Legault-Dupuy (Indie Montréal)
📅 September 4, 2026 – 11 AM
Storytelling, branding and marketing plan

Join Mathilde Legault-Dupuy to explore storytelling, branding, and marketing strategy to effectively prepare your album release. Even with limited financial resources, you’ll discover how many opportunities are available when you learn to better understand the ecosystem and the key players involved in promoting, distributing, and releasing an album.

SESSION #3: Danielle Devlin (Canis Major Music LLC)
📅 September 18, 2026 – 11 AM
Decoding booking: strategies, networks, and touring

What does booking involve? How should you approach an artist’s tour? Join Danielle Devlin (Canis Major Music) to explore the realities of booking: what it entails, how to manage artist expectations, approach presenters, build an effective tour routing, and use showcases as a strategic lever to develop new markets.

SESSION #4: Aaron Lightstone (CMRCI)
📅 September 25, 2026 – 11 AM
Money never sleeps: collecting royalties

Aaron Lightstone (CMRCI) will guide you through the sometimes-complex art of navigating the different types of music rights. What are the different types of rights? How do our rights work when our music is played on international radio? Should we register our music with international rights societies? These are just some of the questions that may be answered in this session!

SESSION #5: Élodie Lorrain-Martin (Avalanche Productions)
📅 October 2, 2026 – 11 AM
Grant opportunities for artists

This practical session will help artists gain a better understanding of the main funding opportunities available in Quebec and Canada, as well as the strategies that can improve their chances of success. It is a valuable opportunity to demystify the world of grants and develop an effective approach to supporting and sustaining an artistic career.

SESSION #6: Danica Bansie (Pirate Sound)
📅 October 16, 2026 – 11 AM
Music supervision: placing your music in film and television

Danica Bansie (Pirate Sound) will present a session on how to monetize your music and how to prepare yourself to approach music supervisors, alone or with a team, with a view to placing your music in audiovisual content (series, films and commercials).

SESSION #7: Olivier Laroche (Pimp Your Show)
📅 September 11, 2026 – 11 AM
How to prepare a showcase that leaves a lasting impression

With Olivier Laroche (Pimp Your Show), explore the fundamentals of stage coaching through the Pimp Your Show method and leave with concrete tools to better present yourself on stage during an official showcase.

SESSION #8: Eli Levinson & Maude St-Amand Courcy (Mundial Montréal)
📅 October 9, 2026 – 11 AM
Business development during the event: how to prepare

Eli Levinson (Mundial Montréal) and Maude St-Amand Courcy (Mundial Montréal / Impresaria) will host a Q&A where participants can learn more about such topics as preparing promotional material, important activities not to be missed at Mundial 2024, and tips on how to approach the pros for a showcase presentation.